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Services:
Strategic
Management and Marketing Consulting
QMRI has
a track record in providing clients with effective and
innovative methods approaches to enhancing the overall
success in the for-profit and not-for-profit marketplace.
These quality
driven and value added services include:
- Strategy
development design and implementation of the strategic
plan.
- Market
research and analysis.
- Ethnic
market outreach campaigns.
- Market
segmentation strategies.
- Cause
related marketing strategies.
Research
and Evaluation
QMRI’s
research and evaluation unit define the research needed;
gather and analyze the data collected; and utilize the
information to develop recommendations that best fit
your organization’s goals. Services include:
- Design
and conduct qualitative and quantitative research
plans for local, regional, national and international
audiences.
- Design
survey instruments
- Conduct
research via multi-level approaches (direct mail written
survey, telephone and personal interviews)
- Tabulate
data, synthesize results and provide analysis of results
with reports.
- Design
and conduct organizational assessments, focus groups
and client roundtables.
- Evaluate
focus group data summaries and provide observations
and recommendations.
- Conduct
internal organizational climate assessment.
- Design
and measure outreach campaigns results and key markets.
Media
and Advertising
QMRI works
with clients in develop multi-media advertising approach
that ensures the target audience will be reached. Services
delivered through these value-added vehicles include:
- Consultation
in Media Relations and message delivery.
- Design
and composition of advertisement and placement of
multi-lingual culturally attuned media campaigns for
local and national media.
- Media
placement in print, radio, television and all encompassing
multi-media format.
Training
and Education
QMRI provides
measurable methods to ascertain the growth and understanding
of strategy or campaign and its relevant process in
order to prepare for a successful venture utilizing
various multi-media formats. QMRI offers tailored and/or
off the shelf training and development programs for
all levels of human resources, including:
- Instructional
system design
- Web-based
instructional design
- CD-ROM
PC Based Custom Training
- Multi-lingual
training programs
- Special
topic seminars and conference presentation
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