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QMRI's
capabilities are complemented by an ability to operate over
a diverse range of cultural and political conditions. QMRI
staff is adept
at working in multicultural, multilingual environments in
the United States and developing countries internationally.
Consequently, QMRI staff is experienced in working with ever
changing geographic environments that require multiple language
skills, and cultural familiarity.
QMRI has a track
record in providing clients with effective and innovative
methods approaches to enhancing the overall success in the
for-profit and not-for-profit marketplace. These quality driven
and value added services include:
- Strategy development
design and implementation of the strategic plan.
- Market research
and analysis.
- Ethnic market
outreach campaigns.
- Market segmentation
strategies.
- Cause related
marketing strategies.
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QMRI’s research
and evaluation unit define the research needed; gather and
analyze the data collected; and utilize the information to
develop
recommendations that best fit your organization’s goals.
Services include:
- Design and
conduct qualitative and quantitative research plans for
local, regional, national and international audiences.
- Design survey
instruments
- Conduct research
via multi-level approaches (direct mail written survey,
telephone and personal interviews)
- Tabulate data,
synthesize results and provide analysis of results with
reports.
- Design and
conduct organizational assessments, focus groups and client
roundtables.
- Evaluate focus
group data summaries and provide observations and recommendations.
- Conduct internal
organizational climate assessment.
- Design and
measure outreach campaigns results and key markets.
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QMRI works with
clients in develop multi-media advertising approach that ensures
the target audience will be reached. Services delivered through
these value-added vehicles include:
- Consultation
in Media Relations and message delivery.
- Design and
composition of advertisement and placement of multi-lingual
culturally attuned media campaigns for local and national
media.
- Media placement
in print, radio, television and all encompassing multi-media
format.
- Public Relations
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QMRI provides
measurable methods to ascertain the growth and understanding
of strategy or campaign and its relevant process in order
to preparefor
a successful venture utilizing various multi-media formats.
QMRI offers tailored and/or off the shelf training and development
programs for all levels of human resources, including:
- StrategicTraining
Plans
- Instructional
system design
- Curriculum
development
- Web-based
instructional design
- CD-ROM PC
Based Custom Training
- Long distance
education
- Multi-lingual
training programs
- Special topic
seminars and conference presentation
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